A Destination Promotion Campaign |
Powered by Avi Ram
Hidden In Plain Sight
We turn your destination into a viral work of art
🏆 Gold Award Winner HSMAI Adrian Awards Hospitality Sales & Marketing Association International
PR Communication & Influencer Marketing In partnership with Aqua Marketing for Visit Lauderdale
About the project
Every destination fights for attention.
Hidden in Plain Sight is an online series where world-renowned airbrush artist Avi Ram transforms models into living works of art - painting them to blend seamlessly into iconic destinations. Each episode is a stunning visual experience designed to captivate audiences and drive real tourism interest to your location. Your destination becomes the canvas. Your story goes viral
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Arc de Triomf, Barcelona, Spain
Brightline Train
Goals
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🎯 Content Creation- Each destination receives a full content package - a complete Hidden in Plain Sight episode, social media Reels and Shorts, highlight clips, and high-resolution photography. Every piece is custom-built around your location to stop the scroll and make people say: "Where is THAT? I need to go there.
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✈️ Promoting Tourism- Every episode blends art with real travel information - showcasing your accommodations, local cuisine, must-visit attractions, and hidden gems. We don't just make your destination look stunning. We give viewers a reason and a roadmap to visit.
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📣 Viral Reach & Brand Differentiation- Our latest destination video surpassed 100 million views - and it's still growing. Hidden in Plain Sight gives your destination a format so visually unique that media outlets, travel blogs, and social platforms can't stop sharing it. No other campaign in the world does what we do.
Hillsboro LightHouse, Florida
Avi's work has earned national media features
What's involved
Every Hidden in Plain Sight destination episode is planned and executed with one goal in mind - creating a visually stunning, shareable piece of content that puts your destination on the world's map.
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📍 Location Selection- Each episode features 2 carefully chosen body painting locations that best represent your destination's most iconic and unique landscapes, landmarks, or attractions. We work with you to select the perfect spots that will have the most visual impact on screen.
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🎨 The Body Painting- World-renowned airbrush artist Avi Ram custom-designs every body painting specifically for your location — painting models to blend seamlessly into the environment and create a jaw-dropping living art installation. All body painting is conducted professionally. Models are appropriately covered for all public and family-friendly settings.
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🎬 The Production- Our full production crew handles everything on location — including models, a videographer, editor, and handlers — so your destination simply needs to open its doors. We take care of the entire creative and production process from concept to final delivery.
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📦 What We Deliver- Once production wraps, you receive your complete content package:-
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1 Full Hidden in Plain Sight episode (4–6 minutes)
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2 Reels / Shorts optimized for social media
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Highlight clips
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High-resolution final photos
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Behind-the-scenes photos and footage
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Fort Lauderdale Beach, Florida
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Flamingo Gardens, Davie, Florida
What will you get
When you partner with Hidden in Plain Sight, your destination receives a complete, ready-to-use content package that works for you long after the cameras stop rolling.
🎬 1- Full Episode (4–6 Minutes)-
A cinematic, professionally produced Hidden in Plain Sight episode - running 4 to 6 minutes - puts your destination in the spotlight like never before. Each episode features two stunning camouflage body paintings that artistically transform the human body into a living canvas that reflects the beauty, culture, and landmarks of your location, paired with an immersive look at what your destination has to offer tourists, from must-see attractions and local experiences to the hidden gems that make it truly unique. This is shareable, viral-ready content that captures attention in a way no standard tourism video ever could - turning heads, sparking curiosity, and inspiring travel.
Your episode lives permanently on the Airbrush Hero- Hidden in Plain Sight YouTube channel and is actively promoted across all platforms, giving your destination ongoing visibility to a global audience.
📱 2- Social Media Content- Custom Reels and Shorts plus highlight clips, all optimized and ready to post on your destination's Instagram, Facebook, TikTok, and any other platform. Hand you the content - you post it, share it, run it. It's yours.
📸 3- High-Resolution Images- A full set of professional, high-resolution photos of the final body painting results and behind-the-scenes moments. Use them on your website, press releases, print materials, tourism guides, and social media- for years to come.
📣 4- Social Media Promotion- Your content is shared and boosted across all of Avi Ram's verified social media platforms - Instagram, Facebook, YouTube, TikTok, Snapchat, and X (Twitter) - with paid ads to maximize reach. With a proven track record of over million views on a single destination video, your location gets real, measurable exposure to a global audience actively interested in travel.
Social Media Promotion & Proven Results
Hidden in Plain Sight isn't just a creative concept - it's a proven, award-winning campaign with real results that the hospitality and tourism industry has recognized at the highest level.
🏆 Gold Award - HSMAI Adrian Awards Hospitality Sales & Marketing Association International PR Communication & Influencer Marketing | In partnership with Aqua Marketing for Visit Lauderdale
The Visit Lauderdale Campaign by the Numbers:
🚀 100 Million+ Views - and still growing
👁️ 79,832,260+ Total Reach
▶️ 80,108,606+ Total Plays
❤️ 2,963,383+ Likes
🔁 640,713+ Shares
🔖 107,575+ Saves
💬 5,744+ Comments
📊 3,717,415+ Total Content Interactions
Reels Example
Everglades Holiday Park
Hillsboro Lighthouse 1
Brightline Train
Hillsboro Lighthouse 2
Pompono, Florida ,Sculptures
Museum of Discovery and Science
Price
Every destination is unique - its landscapes, landmarks, and story. That's why Hidden in Plain Sight pricing is custom-built around your specific location, goals, and campaign scope.
There are no one-size-fits-all packages here. What we build for your destination is designed to deliver maximum impact, viral reach, and long-term content value.
Ready to find out what a Hidden in Plain Sight campaign looks like for your destination?
Looking to book multiple episodes? We offer special pricing for destinations committed to a multi-episode campaign - a powerful way to build deeper narrative, sustained audience engagement, and even greater long-term content value.
The new paragraph flows naturally after the existing content and reinforces the custom/bespoke approach while opening the door to multi-episode deals.
Tell us about your destination
