

About the Project
Hidden in Plain Sight is a one-of-a-kind body painting project that merges travel, art, and destination marketing. Created by world-renowned airbrush artist Avi Ram, this visual illusion series features models camouflaged into real-world locations—from iconic landmarks and luxury resorts to botanical gardens, art districts, and cultural hotspots.
Each piece is designed to highlight the beauty and uniqueness of a specific destination in a bold and unforgettable way. By using professional airbrush body painting techniques and illusion camouflage, we turn the human body into living artwork that blends seamlessly into its surroundings. The result? Stunning visuals that drive tourism buzz, attract social media engagement, and give new life to travel experiences.
This award-winning tourism campaign has been featured by top tourism boards, event organizers, and hospitality brands across the U.S. and beyond. Whether you’re promoting a city, launching a hotel campaign, or creating buzz for a travel event—Hidden in Plain Sight is an impactful way to tell your story and make your destination stand out.
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Perfect for:
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Travel and tourism campaigns
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Social media content and destination marketing
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Hotel, resort, and attraction promotions
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Live events, conventions, and brand activations
Want to collaborate or bring Hidden in Plain Sight to your location?

Visit Lauderdale


































































